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Every person’s skin is unique, shaped by genetics, the environment and lifestyle factors. Research demonstrates that personalised skincare, particularly when tailored to the skin microbiome, delivers more effective and lasting results by addressing each individual’s specific needs, promoting healthier and more resilient skin.
What We Know:
Human skin varies significantly due to genetic differences, which influence how it responds to environmental stressors, its susceptibility to ageing and its reactions to skincare products. These genetic variations are closely linked to factors like skin pigmentation, structure and sensitivity to UV radiation (Markiewicz & Idowu, 2018).
Personalised skincare addresses these individual differences by tailoring products and treatments to each person's unique needs. This approach is gaining popularity in the cosmetics industry as it offers more effective and targeted solutions than generic skincare products. The primary benefits of personalised skincare include improved efficacy, as products are customised to match individual skin characteristics, and enhanced protection against environmental damage and ageing. By catering to the specific needs of different skin types, personalised skincare can also more effectively prevent or mitigate skin conditions (Markiewicz & Idowu, 2018).
Industry Impact and Potential:
A study that investigated the use of microbiome-tailored skincare products found that these products significantly enhanced skin health by supporting a more diverse and balanced skin microbiome. In the study, participants used microbiome-supporting (MS) products on one cheek and benchmark (BM) products on the other for three weeks. The results showed that the MS products led to a notable increase in beneficial bacterial diversity, reduced skin redness and improved skin texture. In contrast, the BM products only provided minor improvements in skin texture and did not significantly impact other skin health parameters (Santamaria et al., 2023).
Parallel Health uses whole genome sequencing to analyze an individual’s skin microbiome, creating customized phage-based skincare solutions. These serums target harmful bacteria causing issues like acne and rosacea while supporting beneficial microbes. The process includes a microbiome test, personalized consultations, ongoing skin assessments, and tailored serums for continuous skin health.
Our Solution:
Sequential's personalised skincare approach harnesses the power of microbiome-based facial products through its comprehensive Microbiome Product Testing Solution. This end-to-end service supports both independent testing and expert-guided formulation, enabling businesses to develop innovative, tailored skincare solutions that cater to individual microbiomes.
References:
Markiewicz, E. & Idowu, O.C. (2018) Personalized skincare: from molecular basis to clinical and commercial applications. Clinical, Cosmetic and Investigational Dermatology. 11, 161–171. doi:10.2147/CCID.S163799.
Santamaria, E., Åkerström, U., Berger-Picard, N., Lataste, S. & Gillbro, J.M. (2023) Randomized comparative double-blind study assessing the difference between topically applied microbiome supporting skincare versus conventional skincare on the facial microbiome in correlation to biophysical skin parameters. International Journal of Cosmetic Science. 45 (1), 83–94. doi:10.1111/ics.12826.
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